Lino Boga-Rios
Senior Content Designer @DWP Digital
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WORK HISTORY
Senior Content Designer @DWP Digital
London, GB
Senior content designer within a multidisciplinary team focused on barriers faced by claimants and agents. Lead on content design within the team, responsible for identifying content that creates barriers to comprehension and task completion. Assess friction within journeys and champion appropriate design responses when existing content or interactions no longer meet user needs. Work closely with user researchers, business analysts and technical colleagues to shape end-to-end journeys. Advocate for user-centred content design, influencing non-content colleagues. Establish and maintain strong working relationships with subject matter experts.
EDUCATION
University of Warwick
BA Hons, History
University of Westminster
Postgraduate Diploma, Film/Cinema/Video Studies
SKILLS
ABOUT LINO BOGA-RIOS
I’m a lead content designer working on complex, policy-led services.For me, content design is about helping people do what they came to do without friction. It means using evidence to understand and reduce confusion, reshaping content so it works for people rather than against them.Content design is a collaborative profession. I enjoy working with user researchers, designers from other disciplines and subject matter experts. Collaboration is essential to centre the user while working within policy and legal frameworks.I have led teams and shaped content design within organisations. I do this by setting standards, establishing ways of working and championing user-centred design with stakeholders who may not yet understand it.Much of my experience has been in environments where policy changes quickly and scrutiny is high. In these contexts, clarity, judgement and collaboration matter.
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