Laurie M.

About Laurie M.

I develop and lead exceptional customer, employee, and executive experiences that drive business outcomes and elevate brands.Over the course of my career, I have partnered with global technology companies, innovation organizations, and high-growth teams to design and deliver high-impact conferences, executive programs, trade shows, and experiential marketing initiatives—often in environments defined by rapid change, competing priorities, and limited resources.From global trade show programs and multi-city roadshows to WW Sales Kickoffs, financial analyst days, international HR training tours, awards banquets, sponsorship activations, and global President’s Club incentive travel, I specialize in translating business and marketing objectives into seamless, polished, and purpose-driven experiences.I bring a rare combination of strategic vision and hands-on execution, with a career-long reputation for stepping into complex, high-stakes situations and bringing structure, alignment, and results. I am frequently trusted to operate with a high degree of autonomy, navigate challenging stakeholder dynamics, and deliver programs that exceed expectations.My expertise spans the full event and experience lifecycle, including:• Conference, event, and program strategy• Executive, customer, and employee experience design• Trade show, sponsorship, and exhibit management (table-top to large-scale global exhibits)• Cross-functional stakeholder alignment (marketing, product, engineering, sales, HR, executives)• Registration, event platforms, and event website development• Agency, DMC, and multi-vendor partner leadership• Hotel sourcing, contracting, and vendor negotiations• Program logistics and on-site leadership• Budget ownership, cost optimization, ROI accountability, and post-event reportingI am known for being calm under pressure, detail-driven, highly adaptable, and collaborative, with a strong ability to anticipate challenges, solve problems proactively, and deliver executive-ready experiences—even in demanding or ambiguous environments.I thrive in organizations where experience is a strategic lever—supporting revenue growth, partner and customer engagement, employee alignment, innovation storytelling, and executive thought leadership.

Experience

1. Sr Event Manager

   LG Electronics North America

   Jun 2021 — Present · Santa Clara, CA, US

   Responsible for logistical operations for the flagship program, Innovation Festival, a 550+ attendee event. Duties include vendor selection, RFP efforts, vendor management, planning, pre-event execution of deliverables, manage site visits, on-site management. Also responsible for trade show, sponsorship participation and other type of events. Experience in managing full cycle of RFP process specifically for event platform and event agency based on evolving program criteria.

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Corporate Events
• Management
• Strategic Partnerships
• Leadership
• Sales
• Product Marketing
• Vendor Management
• Marketing
• Budgeting
• Contract Negotiation
• Program Management
• Integrated Marketing
• Trade Shows
• Budgets
• Event Management
• Event Planning