Lisa Bistreich-Wolfe

About Lisa Bistreich-Wolfe

AI is transforming how we create and share content, making many tasks faster and easier…

Experience

1. Public Affairs Account Director

   Spire Communications

   Mar 2019 — Present · Research Triangle Park, NC, US

   Through Spire Communications, I support public affairs for DEVCOM Army Research Laboratory, the Army’s foundational research lab advancing science & technology for the future force.I lead strategic communications that highlight groundbreaking science and strengthen the lab’s reputation, turning complex research into compelling narratives that connect with media, government stakeholders and the defense community.ARMY RESEARCH LABORATORY - PUBLIC AFFAIRS (2021–Present)•Manage media relations and messaging for major initiatives, navigating high-profile inquiries and sensitive topics requiring careful coordination.•Develop communication strategies, internal messaging and external positioning for leadership and organizational priorities. •Create and deliver lab-wide media and message training programs to prepare scientists and executives for interviews and speaking engagements.•Manage website strategy & content and support video development.•Track and analyze media and social performance to inform strategy, demonstrate impact, and identify opportunities to expand reach.•Led rollout of the ARL and ARO Communications Playbooks, ensuring consistent, strategic messaging across the organization.•Advocated for and contributed to the development of the organization\'s first interactive online funding portal, earning the Director\'s Award for improving stakeholder access and user experience. ARL\'S ARMY RESEARCH OFFICE - PUBLIC AFFAIRS (2019–2020)Built the first comprehensive public affairs program for the Army Research Office, expanding visibility for Army-funded research.•Drove a 700% increase in media reach in the first year, with coverage in ABC News, CNN, Newsweek, Smithsonian and top defense publications.•Provided strategic communications support, media training, events support and social media guidance to ARO leadership and scientists.•Implemented media and social media analytics to measure message penetration and guide outreach.

Education

• University of North Carolina at Chapel Hill

  Bachelor of Arts - BA

  1996 — 2000

• North Carolina State University

  Master of Science - MS

  2006 — 2009

Skills

• Press Releases
• Public Relations
• Internal Communications
• Media Relations
• Social Media Marketing
• Speech Writing
• Nonprofit Organizations
• Crisis Communications
• Social Media
• Nonprofits
• Marketing
• Publicity
• Strategic Communications
• Message Development
• Management
• Newsletters
• Editing
• Marketing Communications
• Corporate Communications