Lindsey Biondo

About Lindsey Biondo

My dream is to bring the beauty of simplicity and curiosity back into the lives of us all, powered by the magic of nature. Intuitive marketing and communications professional with over 8 years experience owning digital strategy, brand storytelling, and growth marketing campaigns in multicultural environments ranging from Chicago to Nairobi in corporate, agency, and nonprofit roles. Adept at crafting multi-channel campaigns to garner revenue growth, elevate online presence, increase brand engagement, and build community through email marketing, social media, paid media, SEO, and affiliate/partner marketing. Passionate about organizations that foster appreciation of the natural world, and our place in it. Skilled in brand marketing, creative direction, social media marketing, influencer marketing & engagement, product marketing, content creation & storytelling, strategic partnerships, online presence, paid media & advertising, public relations, and corporate sustainability and impact.I am also an active artist and an aspiring herbalist - using these methods as a means to engage with our planet in a sustainable way.

Experience

1. Strategic Marketing & Partnerships Manager

   Sea-Bird Scientific

   Jun 2023 — Present · Seattle, WA, US

   Leading a complete website redesign in an effort to:• Drive conversions & increase average opportunity value• Optimize for SEO, increase web traffic & streamline user experience• Owning web redesign agency relationship to ensure final product aligns withbrand standards, user personas, and considers the customer buying journeyto maximize redesign ROI• Developed product go to market strategy, including stories and messaging to maximize impact and drive revenue to fit in within the tollgate launch process• Collaborating with key customers to develop impact-driven storytelling,resulting in case studies to highlight customers and drive leads• Own marketing spend to drive growth in paid media, partnershipactivities, and website redesign• Developed customer case studies, some of which were featured on PBS,Nature.com, highlighted on social media, in email campaigns, and more, toemphasize the importance of the work of Sea-Bird Scientific customers• Executed multi-channel marketing strategies across email, paid media,social media, partnered initiatives, and more to increase sales in targetproduct segments, resulting in incremental sales in-year and anincrease in web traffic on target pages by 64% YoY• Executed email A/B test campaigns to drive understanding of user behavior• Spearheaded social media content, copy, and paid advertising strategy,which led to an increase of following on:• Instagram by ~800% in 3 years• LinkedIn by ~580% in 3 years• Designed branding and marketing strategy for a new gated content revenuestream forecasted to drive at incremental revenue

Education

• John Cabot University

  Bachelor's degree

  2017 — 2017

• Michigan State University - The Eli Broad College of Business

  Bachelor’s Degree

  2014 — 2018