Lincoln Beppu
Marketing and GTM leader with expertise in mobile app growth
- Role
- Principal, Gtm Strategy, Mobile Apps at Adobe
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Principal, Gtm Strategy, Mobile Apps
Jan 2025 — Present · Seattle, WA, US
Drive growth priorities throughout the mobile funnel, including acquisition, engagement, and retention to drive growth in both active users (MAU) and revenue (ARR)- Partner with Product Marketing, Finance and Data Science to set quarterly and annual objectives and key results and ARR targets and drive accountability cross-functionally for performance against targets- Collaborate with product marketing and cross-functional team on new product launches, quarterly product releases and post-release optimizations- Obsess over all customer experience journeys, find opportunities for improvement and drive a wide range of teams to deliver against long-term customer growth goals- Partner with Analytics teams to understand trends in the business to develop insights that translate into impactful recommendations for growth- Drive testing priorities across marketing and product teams with clear learning agendas that address business & customer needs and amplify discovery and success of key product value- Develop and maintain expertise in Adobe\'s key customer segments, and provide insights back to Product teams that result in improved product capabilities
Education
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.), Marketing, Strategy, and Management & Organizations
2014 — 2017
Cornell University School of Hotel Administration (Online)
Revenue Management Certificate Program
Western Washington University
B.A., Business Administration - Marketing
Skills
- Strategy
- E-Commerce
- Competitive Analysis
- Marketing Strategy
- Marketing
- Strategic Partnerships
- Account Management
- Revenue Analysis
- Online Advertising
- Hotels
- Negotiation
- Marketing Management
- Online Merchandising
- Merchandising
- Strategic Analysis
- Salesforce.com
- Sales
- Tourism
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