Laz Sepulveda

About Laz Sepulveda

Born and raised in Queens, NY — the world’s borough. I’ve spent over 12+ years in the footwear and apparel industry, working across retail, brand, tech, startup, and marketplace environments. My career has always been about helping businesses grow, scale, and adapt in a fast moving industry. I’ve worked across some of the biggest and most innovative marketplaces, including SHEIN, where I focus on sourcing, partnerships, and execution. I take a calculated approach to outreach, build on existing relationships, and create the operational systems that keep everything running smoothly. Whether it’s an emerging SMB with breakout potential or a global enterprise, I enjoy finding the right opportunities and turning them into long term wins. No one’s too small, and no one’s too big. Every partnership has potential.I’m passionate about product, culture, and the intersection between creativity and commerce. I’m also deeply tuned in to what’s shaping our world - sports, streetwear, social media, live streaming, and music. Staying ahead of trends and connecting with the people driving them is what keeps me inspired and always moving forward.

Experience

1. Sr Manager, Brand Strategy & Operations

   Shein U.S

   Mar 2025 — Present · NY, US

Education

• Molloy University

  Bachelor of Arts (BA), Fine/Studio Arts, General, Fine/Studio Arts, General

  2010 — 2014

• H. Frank Carey High School

  Advance Regents Diploma, Advance Regents Diploma

  2004 — 2010