Miguel Lazatin
Brand Development | Digital Marketing | Budgeting & Forecasting | Market Research | P&L Management | Tradeshows & Events | Market Plan Development | Product Launch & GTM | Competitive & Market Analysis
- Role
- Director of Product Marketing at EarthCam
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Miguel Lazatin
Highly versatile and visionary marketing professional with proven success leading high-performance teams, building brands, and driving category growth. Expertise in developing and implementing multi-channel, data-driven marketing strategies and customer-centric programs in the video security, surveillance, and consumer electronics industries. Areas of Expertise Include:Team building Brand Development Leadership Budgeting & Forecasting B2B Channel Programs Digital Marketing Multi-channel Marketing Product Launch & GTM Pricing Strategy Forecasting and Inventory Management Quantitative Research Market Plan Development Market/Competitive Analysis P&L Management Integrated Marketing Communications Client Relations Channel Expansion Public Speaking Tradeshow & Events
Experience
Director of Product Marketing
Jan 2025 — Present · Upper Saddle River, NJ, US
Responsible for the leading and overseeing the development, planning and execution of EarthCam\'s GTM strategies for its SaaS and hardware solutions.
Education
Questrom School of Business, Boston University
MBA, Marketing and General Management
Skills
- Management
- Business Development
- Account Management
- Marketing Communications
- Product Development
- Strategic Planning
- Multi-Channel Marketing
- Consumer Electronics
- Marketing Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Management
- Integrated Marketing
- P&L Management
- Business-to-Business (B2b)
- Product Launch
- Product Marketing
- Channel
- Strategic Partnerships
- Key Account Management
- Trade Shows
- Pricing
- Program Management
- Go-to-Market Strategy
- Sales Operations
- Pricing Strategy
- New Business Development
- Competitive Analysis
- Channel Partners
- B2b
- Direct Sales
- Sales Management
- Marketing
- Mobile Devices
- Market Research
- Forecasting
- Product Planning
- Strategy
- E-Commerce
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