Layth Shaw
Sales Director @Sar Lubricants
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WORK HISTORY
Sales Director @Sar Lubricants
GB
SAR Lubricants has been manufacturing OEM-approved lubricants, antifreeze, and grease in the UK for more than 150 years. As Sales Director, I oversee commercial strategy and growth across the automotive, commercial transport, agriculture, construction, manufacturing, and industrial sectors. I lead the national and export sales teams, develop key accounts, and strengthen our distributor network while managing pricing, forecasting, and margins.I work closely with operations and product development to support new products, improve service levels, and ensure supply aligns with customer needs. My focus is on driving revenue, protecting margin, and building long-term relationships across every industry we serve.
EDUCATION
Wakefield College
A-Level Computing & Advanced GNVQ ICT, ICT and Computing
Shelley High School
8 GCSE A-C, Maths, English, Science etc.
The University of Huddersfield
BA, Business IT
SKILLS
ABOUT LAYTH SHAW
I have over 20 years of experience in the lubricants, antifreeze, and grease industry, leading sales teams and delivering growth across textiles, metal working fluids, industrial, manufacturing, automotive, commercial vehicles, passenger transport, agriculture, marine, motorsport, recycling, rail, and power generation sectors. I manage national and export sales through a large distributor network, supporting customers in more than 85 countries.My background includes developing commercial strategy, managing major multi-site accounts, and shaping technical and contractual supply agreements. I’ve built and led high-performing teams, strengthened long-term client relationships, and supported marketing and business development to drive revenue and expand market presence.I’m focused on combining industry knowledge, technical understanding, and commercial leadership to help organisations grow in competitive global markets.
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