Layna Capritta
Advertising | Data and Decision Sciences
- Role
- Data Analytics and Marketing Intern at Akers Ellis
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Layna Capritta
As a rising senior at Virginia Tech majoring in advertising with experience in sales and…
Experience
Data Analytics and Marketing Intern
Jun 2025 — Present · Charleston, SC, US
As a marketing and data analytics intern at Akers Ellis Real Estate and Rentals in Charleston, South Carolina, I assist with developing content for email campaigns and social media posts, analyzing rental and sales performance data, and refining marketing strategies for luxury real estate and vacation rental properties in resort communities. I work closely with the team to track campaign performance and strengthen our online presence through data insights, visual content, and brand curation. Content I’ve contributed to has been featured on the social media channels of Luxury Charleston Magazine, reflecting the quality and reach of our marketing efforts. As interest in Charleston’s competitive real estate market has increased, I additionally consult with individual agents, offering guidance on how to boost engagement and generate interest in their high-end listings using platform-specific tactics and tailored marketing approaches.
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