Layla Garrido
Content Communications Manager @ PriceSmart | Social Communicator and Journalist
- Role
- Content Communications Manager at PriceSmart
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Layla Garrido
As a Corporate Communications Specialist with over 25 years of experience, I lead the development and execution of editorial content strategies to enhance engagement and messaging across diverse internal and external channels. My roles have involved creating and managing tools for media monitoring, public relations strategies, and campaign analytics to align with corporate objectives and maximize the effectiveness of outreach. With a foundation in social communication and journalism, I specialize in briefing, executive visibility, and media appearances. By fostering collaboration and innovation, I support our team in delivering high-quality communication initiatives that drive impactful messaging and strengthen organizational alignment.
Experience
Content Communications Manager
Mar 2022 — Present · Miami-Fort Lauderdale, FL, US
Spearhead editorial content strategy, enhancing messaging and engagement across diverse internal and external channels.• Develop and oversee communication tools for media monitoring, PR strategies, and campaign analytics to maximize outreach effectiveness.• Manage a cross-functional team to deliver high-quality communication pieces that align with corporate objectives.
Education
LinkedIn Learning Academy
Courses and Certifications, Business/Corporate Communications
LinkedIn Learning
Certification, Professional, Technical, Business, and Scientific Writing
LinkedIn Learning
Certification, Graphic Design
HubSpot Academy
Content Marketing, Marketing
Inalde-Edime
Diploma, Management Skills
2000 — 2001
Universidad de La Sabana
Social Communicator and Journalist, Business/Corporate Communications
1991 — 1995
LinkedIn Learning
Certification, Grammar
Skills
- Project Management
- Journalism
- Event Management
- Crisis Communications
- Marketing Digital
- Comunicaciones Estratégicas
- Corporate Social Responsibility
- Negotiation
- Comunicaciones Internas
- Online Marketing
- Social Networking
- Comunicaciones Empresariales
- Social Media Marketing
- Strategic Planning
- Market Research
- Editing
- Digital Marketing
- Responsabilidad Social Corporativa
- Relaciones Con Los Medios De Comunicación
- Persona
- Relaciones Públicas
- Coaching
- Strategic Communications
- Planificación Estratégica
- Social Media
- Public Relations
- Internal Communications
- Corporate Communications
- Media Relations
- Business Strategy
- Marketing Strategy
- Spanish
- Negociación
- Estrategia Empresarial
- Marketing Communications
- English
- Event Planning
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