Layla Irani de Campos

About Layla Irani de Campos

With 15+ years of experience in marketing and advertising, I have developed and executed impactful marketing and media strategies across multiple industries, including apparel, hospitality, automotive, entertainment, and education. Throughout my career I’ve had the opportunity to work with major brands such as Genesis, Hyundai, and Amazon’s Freevee, while also supporting organizations in building stronger brand presence, marketing operations, and customer experiences. My background spans both agency and in-house environments, where I’ve led cross-platform marketing initiatives including large-scale media partnerships, experiential activations, content integrations, ecommerce marketing, and social and digital campaigns. I enjoy working at the intersection of strategy and execution—bringing together creative storytelling with analytical thinking to build thoughtful, effective marketing programs. Most recently, I served as Marketing Manager for Fundamental Coast (FC), a premium apparel brand, where I oversaw marketing strategy and execution across ecommerce, organic social, and content. In this role, I helped strengthen brand identity through digital storytelling, managed the Shopify website and merchandising presentation, and led the planning and execution of a major brand photoshoot supporting upcoming collections. Earlier in my career at Canvas Worldwide, I worked on national marketing programs for Hyundai Motor America and Genesis Motor America, helping execute large-scale campaigns, publisher partnerships, and integrated media initiatives supporting brand launches and major marketing efforts. In addition to my brand and agency experience, I currently teach an Introduction to Digital Marketing course through Classroom Au Pair, where I bring a relatable, real-world perspective to students exploring careers in marketing. Known for my collaborative approach, attention to detail, and ability to quickly understand new industries and business environments, I enjoy working with teams to strengthen marketing strategy, improve processes, and elevate how brands connect with their audiences. I’m currently exploring my next opportunity to contribute my experience and perspective to a team where I can continue building impactful marketing initiatives.

Experience

1. Marketing Instructor

   Classroom Au Pair

   Dec 2024 — Present

   Develop and deliver a comprehensive \"Introduction to Digital Marketing\" course to international au pair students• Cultivate a dynamic and collaborative learning environment through interactive exercises, group discussions, and real-world case studies• Cover a wide range of topics, including digital marketing fundamentals, SEO, social media marketing, email marketing, content marketing, and data analytics• Equip students with the practical skills and knowledge to effectively navigate the evolving digital landscape and build successful marketing campaigns

Education

• California State University, Northridge

  Bachelor of Science, Marketing

  2006 — 2010

Skills

• Social Networking
• Brand Awareness
• Social Media Marketing
• Integrated Marketing
• New Media
• Press Releases
• Digital Media
• Marketing Strategy
• Team-Oriented
• Social Media
• Management
• Digital Marketing
• Marketing
• Digital Strategy
• Mobile Marketing
• Media Planning
• Marketing Communications
• Facebook
• Public Relations
• Media Strategy
• Online Advertising
• National Print
• Television
• Interactive Marketing
• Local Media
• Advertising
• Radio
• Media Buying
• Online Marketing
• Marketing Research
• Email Marketing
• Comscore
• National Tv Planning