Layla Woods
Student-Athlete at Chapman University, Business Marketing major and Leadership minor | Aspiring Sports Marketing Professional
- Role
- Marketing Analytics and Intelligence Intern at Coherent Corp.
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Layla Woods
I’m passionate about bridging the worlds of sports, business, and marketing. As a collegiate athlete, I’ve learned the value of mental toughness, teamwork, and strategic thinking, lessons that translate directly into my work in brand strategy and fan engagement. I’m currently pursuing a Business Marketing degree at Chapman University and am focused on breaking into sports marketing, where I can contribute to enhancing fan experiences, driving brand awareness, and developing impactful campaigns. Along the way, I’ve honed skills in market research, competitive analysis, digital marketing, content strategy, and team leadership. I’m seeking opportunities in sports marketing where I can combine my competitive mindset, creativity, and analytical skills to help brands grow, connect with audiences, and make a lasting impact.
Experience
Marketing Analytics and Intelligence Intern
May 2025 — Present · Santa Clara, CA, US
During my internship at Coherent, a global leader in laser technology, I supported marketing strategy and business insights through data-driven analysis. I developed automated Excel dashboards to streamline reporting and visualize key trends, conducted competitor benchmarking across financial, product, and geographic metrics, and performed SWOT analyses to evaluate strategic positioning. This experience allowed me to combine analytical skills with strategic thinking, improve efficiency through automation, and gain exposure to cross-functional collaboration in a high-tech environment.
Education
Chapman University
Business Marketing
2023 — 2027
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