Layla Latif
Senior Social Media Manager - Team Lead @Asbury Automotive Group
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WORK HISTORY
Senior Social Media Manager - Team Lead @Asbury Automotive Group
Duluth, GA, US
Lead a team of social media specialists, managing both organic and paid social media campaigns, community engagement, online reputation, and business listings for over 100 automotive locations- Design and present a social media playbook for all car dealerships to implement and reference- Create and curate high-quality, shareable content across social platforms including Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn, driving engagement/brand awareness- Design/optimize paid social campaigns on Facebook, Instagram, and TikTok for increased conversions, leading to sales, service appointments, and visibility- Manage monthly social media budgets, ensuring alignment with HR and SEM teams and maintain strong budget management and oversight- Collaborate with key stakeholders to define KPIs and deliver campaign analytics- Monitor and analyze performance to provide recommendations for maximum ROI and conversion rates- Improve brand reputation by through social listening and effectively managing online reviews and customer feedback; resolving issues offline through collaboration with managers on the dealership level- Maintain local business listings across Google My Business, Apple Maps, Yelp and other platforms, boosting online visibility and accuracy- Develop SEO-optimized landing pages and manage website updates to enhance user experience and improve organic search performance- Perform FTC audits and secure compliance for all ads, maximizing co-op funding and maintaining regulatory adherence- Train new hires using the comprehensive training manual developed by me and facilitate onboarding process for all social media specialists- Stay ahead of trends by attending trainings and events to maintain competitive advantage- Work in tandem with our reps from Facebook, TikTok, Rep, Cox etc to ensure backend systems remain in tact such as API connections, adding users, setting up catalogs and feeds and assisting with pilot initiatives.
EDUCATION
San Francisco State University
Bachelor's degree, Family and Consumer Sciences/Human Sciences
ABOUT LAYLA LATIF
19 years in MARKETING & BRANDING Over 9 years of Fortune 500 social media experience in paid and organic marketing strategy. I specialize in content creation, design and branding and increase conversions through engagement and paid social ads via Facebook, TikTok and Instagram.Currently leading an awesome team of creative social media managers and collaborating with luxury car dealerships to boost their visibility, increase revenue and maintain a positive online reputation. As a creative Jane of many trades, my talents include the following and more- Branding & Graphic Design: Crafting strong, memorable brand identities- Paid & Organic Growth: Social media strategy, ad campaigns, and engagement- Analytics & Growth: Data-driven decision-making for social performance- SEO & Web: Building Optimized Landing Pages and WordPress/Shopify websites- Reputation & Community Management: Managing online presence & negative reviews- Experiential Marketing: Live Activations, Events, Show ProductionI will be producing the Rally Foundation Charity Fashion Show benefiting childhood cancer research at the Georgia Aquarium, April 25, 2025. My 8th year as Production Manager. For more information, check out: rallyfoundation.org to support the cause.
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