Layla Kim
Innovative Executive | Digital Marketing | Journey Orchestration | Inclusive Leadership
- Role
- VP, Experiential Marketing at Capital Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Layla Kim
Since my first entry-level experiences at Capital Group I have been proactive, learning and progressing with each opportunity. After completing the in-house, selective, management training program, I was put in charge of managing large fund portfolios and developing new financial products. With an understanding of the customer experience as well as the needs of financial advisors, I became highly skilled at evaluating existing systems and proposing improvements. By making the business case for investments in new systems and digital portals, I have been instrumental in lifting customer satisfaction and increasing engagement.I am passionate about simplifying and improving the customer journey through complex digital transactions. Seeking to expand my knowledge in other sectors, I bring influential management skills, an understanding of how technology can assist customers, and the ability to define and propose digital strategies.
Experience
VP, Experiential Marketing
Dec 2022 — Present · Los Angeles, CA, US
Lead team of 45 people to create memorable customer experiences through the integration design, customer journey management and channel execution.
Education
Phillips Academy
High School, High School/Secondary Diplomas and Certificates
1989 — 1992
Macalester College
Bachelor's degree, English Language and Literature, General
1992 — 1996
Skills
- Asset Allocation
- Mutual Funds
- Portfolio Management
- Fixed Income
- Strategic Planning
- Asset Management
- Business Analysis
- Financial Modeling
- Investment Management
- Leadership
- Equities
- Strategy
- Financial Services
- Finance
- Financial Analysis
- Alternative Investments
- Investments
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