Laxmi Swarupa
MV & LV Switchgear Specialist
- Role
- Deputy Manager - Research & Strategy at Eaton
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Laxmi Swarupa
I work at the intersection of electrification technology, market intelligence, and…
Experience
Deputy Manager - Research & Strategy
Jul 2018 — Present
During my tenure at Eaton, I’ve executed market research and product benchmarking for multiple product lines including, LV & MV switchgear, monitoring solutions, power system controls, power system automations, power system studies, electrical field services, CYME, cybersecurity services, etc. I lead a high-performing team of analysts, driving cross-functional research initiatives across multiple business divisions. I collaborate closely with the division leaders as a market research point person to thoroughly understand & support each product line to develop comprehensive strategies to effectively engage with our target audiences. I have successfully crafted marketing communication roadmaps and evaluated the impact of Eaton\'s digital footprint. Through this, I have developed initiatives to enhance Eaton\'s branding and messaging, strengthening our position inthe evolving digital landscape. I have designed and executed studies involving market sizing, competitor benchmarking, pricing strategy, customer voice, and go-to-market insights and have regularly present actionable insights to VPs, Marketing Directors, and Product Line Managers to influence business decisions. Foster collaboration across divisions to align market intelligence with product and marketing strategies.
Education
National Power Training Institute , Faridabad.
Master of Business Administration (M.B.A.)
Allahabad Agricultural Institute
Bachelor of Technology (B.Tech.)
2006 — 2010
Skills
- Microsoft Excel
- Digitization
- Power Transmission
- Analytics
- Relationship Building
- Team Management
- Financial Modeling
- Regulatory Affairs
- Power Systems
- Energy
- Thermal Power Plant
- Power Distribution
- Business Analysis
- Client Interfacing Skills
- Strategy
- Energy Policy
- Report Writing
- Renewable Energy
- Project Planning
- Market Research
- Soft Skills
- Data Mining
- Contractual Agreements
- Power Sector Regulatory Environment
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