Laxman Shetty

About Laxman Shetty

Senior Digital Marketing professional with demonstrated results in Online Marketing…

Experience

1. Digital Marketing Manager

   Image Consulting Business Institute

   Dec 2015 — Present · Mumbai, IN

   About ICBI:ICBI is one of the biggest brands in the world in Image Management and Soft Skills Training space. While on one hand ICBI offers courses for people to become Image Consultants and Soft Skills Trainers for self employment, employment and enhancement of existing job or business, on the other hand it offers Image Consulting and Soft Skills training solutions to individuals and companies through its Image Consultants and Soft Skills Trainers.Roles and Responsibilities:• Conceptualize and implement digital and offline marketing activities to create more awareness, drive lead generation & corporate training opportunities for ICBI. Includes strategizing & implementing online campaigns on Google, Facebook, Instagram, YouTube, Twitter. Ensuring top-notch SEO ranking for industry-relevant keywords. Responsible for acquisition campaigns.• Managing Weekly/ Monthly Email and SMS marketing campaigns.• Managing Online Event, Live Webinar and Online Training to maximize user experience about Organization as brand and product / services we offer.• Independently created a Brand new website for IMPA which is the only association of image consultants in the Indian Sub-Continent and Middle East. A non-profit organization, IMPA is dedicated to educating, facilitating, integrating and promoting the profession of image consulting in the region.• Created a micro site to showcase achievements of ICBI trained Image Consultants and Soft Skills Trainers.

Education

• Advance Diploma in Digital Marketing

  Softpro - Digital Marketing Training Institute

• Bureau of Data Processing Systems Ltd.

  Diploma in gnet.com - Level I

• Com COURSE CENTER

  Mastering MS-Office, DTP, Internet Fundamentals

• Mahatma Education Society's Pillai's College of Arts,Commerce & Science

  Graduation in Commerce, Economics & Accounts

• St. Angelo's Computer Education

  Creative Graphics

Skills

• Social Media
• Web Master Tools
• Web Analytics
• Google Adwords
• Ppc
• Digital Marketing
• Opentext / Vignette
• Web Designing Tools
• Css
• Google Analytics
• Web Development
• Wordpress
• B2c
• Microsoft Excel
• Social Media Marketing
• Team Management
• Manual Testing
• Web Design
• SEO
• Responsive Websites
• Content Management
• User Acceptance Testing
• B2b