Laxman Rajagopalan

About Laxman Rajagopalan

I am a strategic and results-driven executive with deep expertise across technology…

Experience

1. Head of Global Marketing

   Dwfritz Automation

   Jul 2017 — Present

   Spearheaded the development of a comprehensive global marketing organization, including creating a cohesive and fast-paced 9-person team and establishing strategic partnerships with vendors and channel partners, driving a $120M+ revenue plan with a $2M+ marketing budget. Led the successful launch of the company\'s flagship product family by designing and executing a comprehensive go-to-market strategy that included all aspects of marketing, channel development, content strategy, and product positioning, producing $4M in first year with a 100% YOY growth rate. Orchestrated the redesign and re-architecture of the corporate website, hosting on AWS, and integrating with internal marketing infrastructure, including developing and deploying the first government e-Commerce portal, increasing web traffic by 100% and conversion rates by 30%. Created editorial calendar and content strategy for a 50+% growth in brand engagement on social media over a 2-year period and increased YOY website traffic by more than 100% in same period. Directed the development and execution of merger and integration marketing and communications strategies, including the go-to-market plan for sell-in and sell-with tactics with Sandvik affiliated companies, resulting in seamless post-merger operations and a 12% increase in revenue. Designed and implemented a comprehensive tradeshow and event strategy, including the first-ever international tradeshow, webinar series, live events, and speaking engagements, enhancing branding and lead generation with 300% growth in qualified leads produced per event. Constructed and deployed a robust MarTech stack, including Pardot, Salesforce, Zapier, Google Analytics, AdWords, Asana, WP/Divi/AWS, HootSuite, Adobe, Survey Monkey, SEMrush, and SpyFu.

Education

• The Wharton School

  Master of Business Administration - MBA, Marketing and Finance

• Mississippi State University

  Master of Science - MS, Electrical Enginering, VLSI, and Computer Architecture

• Karnatak University

  Bachelor of Science - BS, Electronics and Communication

Skills

• Mergers & Acquisitions
• Business-to-Business (B2b)
• Marketing
• Multi-Channel Marketing
• Product Marketing
• Cross-Functional Team Leadership
• Market Analysis
• Market Research
• B2b
• Strategic Partnerships
• Program Management
• Vendor Management
• Segmentation
• Go-to-Market Strategy
• Asset Managment
• Equity Research
• Strategy
• Leadership
• Marketing Strategy
• Channel
• Telecommunications
• Valuation
• Enterprise Software
• Product Management
• Product Launch
• Account Management
• Pricing
• Product Development
• Management
• Forecasting
• Competitive Analysis
• Marketing Management