Lax Madapaty

B2B Marketing & Fintech Leader | Ex-Microsoft, Google, JPMorgan

Role
Global Head of Product Marketing at Realpage
Location
Austin, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lax Madapaty

I am an accomplished B2B Marketing executive, with 15 years of expertise in enterprise and SMB marketing at Microsoft, Google, JP Morgan and tech startups. I\'ve been helping customers achieve revenue and operational outcomes through marketing technology platforms and services. I am recognized for delivering growth for small to large global employers with entrepreneurial zeal and a focus on world-class execution. I\'ve led speaking sessions at NRF, MAG Payments Conference, Dreamforce, Microsoft Ignite, Google Partners Summit and won multiple awards for customer-centric marketing, marketing innovations and team leadership. I have an MBA from Kellogg School of Management and an MS in Electrical Engineering.

Experience

  1. Global Head of Product Marketing

    Realpage

    Dec 2025 — Present · Austin, TX, US

    I lead global Product Marketing for our B2B SaaS platform and portfolio of cloud-based solutions for the real estate industry, including Lumina AI, AI Revenue Management, and Analytics.Awarded by Forbes as one of America\'s Best Employers in 2024, RealPage provides a technology platform that enables real estate owners and managers to change how people experience and use rental space. Clients use the platform to gain transparency into asset performance, leverage data insights and monetize space to create incremental yields. Founded in 1998 and headquartered in Richardson, Texas, RealPage currently serves over 24 million units worldwide from offices in North America, Europe, and Asia.

Education

  • Rutgers University

    M.S., Electrical Engineering

  • Northwestern University - Kellogg School of Management

    MBA, Marketing, Finance, Management & Strategy, Entrepreneurship

    2004 — 2006

  • Manipal Academy of Higher Education

    Bachelor's Degree, Electrical Engineering

Skills

  • Partner Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Business Development
  • Analytics
  • Business Strategy
  • Strategy
  • Leadership
  • Start-Ups
  • Product Marketing
  • Product Strategy
  • Strategic Partnerships
  • Go-to-Market Strategy
  • Mobile Devices
  • Financial Modeling
  • Product Management
  • Mobile Marketing

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Lax Madapaty — Global Head of Product Marketing at Realpage in Austin, TX, US | Unifers