Tobias W. Laxa
Manager Sustainability Communications Henkel Adhesive Technologies - Packaging @Henkel
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WORK HISTORY
Manager Sustainability Communications Henkel Adhesive Technologies - Packaging @Henkel
Düsseldorf, DE
EDUCATION
Bayerische Akademie für Werbung und Marketing
Diplom, Marketingwirt
University of Düsseldorf
Magister, Germanistik / Sport
SKILLS
ABOUT TOBIAS W. LAXA
PROFILEAs a passionate marketing expert, I help companies to increase brand awareness and achieving sales targets. My background includes developing strategic marketing programms, establishing media relations, and driving corporate change. I am highly skilled in communication of products in need of explanation for B2B clients. I rely on a highly successful combination of online, traditional, and social media communication. In doing so, I always partner with business stakeholders and pay attention to a resource-efficient use of the latest technologies to achieve unsurpassed growth and revenues.I am well versed in marketing automation, creating buyer personas and content to create highly effective campaigns and position new products. I am an eloquent communicator with excellent interpersonal skills. I find it easy to build, lead and supervise teams to ultimately achieve forecasted goals. I am a technically savvy individual with a strong knowledge of various tools including Microsoft Office Suite 365, Hubspot, Salesforce CRM, Google Tools as well as various AI tools such as ChatGPT, Perplexity, Adobe Firefly and such. Additionally, I leverage artificial intelligence to drive data-driven marketing strategies, enhance customer insights, and optimize campaign performance. I am also committed to sustainability and excel in communicating its importance and impact. I develop strategies that integrate sustainability into brand narratives, promoting responsible practices and engaging stakeholders through compelling storytelling.AREA OF EXPERTISE Marketing Strategy & Positioning Budget & ROI Management B2B Marketing for complex Products / Services Lead Generation SEO/SEM/GEO/AI Team Building / TrainingSkills & Competencies:360° Marketing | Strategy & Marketing Leadership | Brand Management | Market Analysis | Corporate Strategy | Growth Strategy | Marketing Strategy | HubSpot | Inbound Marketing | Stakeholder Management | Change Management | Campaign Management | Marketing Management | Internal Brand Management | Digital Marketing | Product Launch | Marketing Communications | Event Management | Social Media Marketing | AI Marketing | Predictive Analytics | Personalization | Sustainability Strategies | Ethical Marketing | Green Marketing
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