Kara Lawson Kulkarni

Role: Director, Product Marketing at LeagueApps
Location: New York, NY, US
LinkedIn followers: 500 followers

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About Kara Lawson Kulkarni

I’m a B2B SaaS product marketing leader with 12+ years of experience shaping go-to-market strategy, product positioning, and adoption. I’ve led hundreds of product and integration launches, aligning market insights with roadmaps to drive growth. I thrive at the intersection of storytelling and data, turning complex concepts into narratives that connect with users. Alongside cross-functional teams—product, engineering, legal, sales, customer success, and business development—I’ve developed messaging that stands out, refined product-market fit through pilot and beta programs, and built feedback loops like customer advisory councils to deepen engagement. I’m driven by impact and collaboration, helping teams bring great products to market and make them successful.

Experience

Director, Product Marketing
LeagueApps
Jan 2023 — Present

Education

University of Cincinnati
Associate's, Business Administration, Legal
University of Cincinnati
Bachelor's, Applied Administration

Skills

Project Management
Copywriting
Web Design
Newsletters
Blogging
Lead Generation
Html
Crm
Market Analysis
Email Marketing
Social Media Marketing
Competitive Analysis
Blogging Software
Social Media
Microsoft Office
Marketing Communications
Marketing
Product Marketing
Online Marketing
B2b Marketing
Marketing Research
Wordpress
Web Analytics
Management
Google Analytics
Eloqua
Digital Marketing
Hubspot
Analytics
Public Relations
Campaign Building

Contact information

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Work email
k••••••@leagueapps.com
Personal email
•••••@•••••.com
Direct dial
+16•••••••82

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Current company

LeagueApps

Software Development · 117 employees · Founded 2011 · New York, New York, United States

LeagueApps is the operating system and community for youth and local sports leaders—providing them with the technology and professional network they need to succeed. We’re building a movement behind our mission—creating amazing sports experiences for all. Through our FundPlay program, we donate a percentage of every dollar spent on our platform back to the communities and families that need it. Our goal is to impact 500,000 underserved kids by 2022. As Nelson Mandela said, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” At LeagueApps, we agree. Mission-driven at our core, every member of our team is committed to a world where all kids and communities can benefit from youth sports. We help leading youth sports organizations operate, engage, and win with the industry's most comprehensive youth sports management platform. We power thousands of clubs, camps, tournaments, and leagues, and reach millions of participants each day. Through our FundPlay program, we provide support to sports-based youth development organizations that bring sports experiences to hundreds of thousands of underserved kids and communities. We are also founding members and leaders of the PLAY Sports Coalition, a group that advocates for youth sports at the national level. Beyond our technology, we’re focused on developing the industry’s youth sports leaders through our NextUp: Youth Sports Management Community—providing them with opportunities for professional development and networking. Through events, content, and leadership development programming, we’re taking youth sports management to the next level. LeagueApps is positioned for continued rapid growth, with financing from leading institutional and individual investors including Contour Venture Partners, Major League Baseball, Elysian Park Ventures, Julie Foudy, and Shane Battier.

leagueapps.com

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