Lawrence Winnerman
COO & Principal @ Blue Amp Media | Founder @ GenXy.io | Co-Founder BannerAndBackbone.com | Queer Sci-Fi Author | Strategic Product & PM Leader
- Role
- Chief Operating Officer at Blue Amp Media
- Location
- Fort Wayne, IN, US
- LinkedIn followers
- 500 followers
About Lawrence Winnerman
I’m a strategic product and program leader focused on building mission-driven media, creative campaigns, and culturally relevant organizations. As COO & Principal at Blue Amp Media, I help shape narrative strategy, operational excellence, and multi-channel content initiatives that amplify positive impact and expose bad actors in media and politics.I’m also a co-founder of BannerAndBackbone.com and GenXy.io, where we blend cultural insight with smart storytelling and audience engagement. My work spans strategic leadership, creative project execution, and community-centered media growth.Outside my core operations and strategy work, I’m a queer science-fiction author and cultural commentator, bringing imaginative thinking and narrative craft to both storytelling and organizational storytelling.
Experience
Chief Operating Officer
Oct 2025 — Present
As COO & Principal at Blue Amp Media, I help lead strategic operations, content development, and media initiatives that amplify positive voices and hold power to account.• Operational leadership and execution for a fast-growing media & telecommunications startup• Cross-functional strategy development, production oversight, and narrative design• Partnering with founders and creative teams to shape impactful message campaigns and media projectsBlue Amp Media’s mission: Amplify the positive. Expose the negative.
Education
Bastyr University
Master's degree, Acupuncture and Chinese Medicine
The University of British Columbia
Certificate, Web Analytics
edX
Product Design: The Delft Design Approach Certificate
Quantic School of Business and Technology
Executive MBA, Business Administration and Management, General
University of Florida
BA, English
Skills
- Team Management
- Card Sorting
- Program Management
- Css
- Energy Management
- Google Adwords
- Mambo
- Microsoft Office
- Analytics
- Joomla
- Omniture
- Adobe Creative Suite
- Content Management
- Sharepoint
- Rapid Prototyping
- Agile & Waterfall Methodologies
- Google Maps
- Cross-Functional Team Leadership
- User Experience
- Sitecore
- Web Project Management
- Google Docs
- User Research
- Entrepreneurship
- Integration
- Project Server
- Salesforce.com
- Google Analytics
- Project Management
- Website Management
- Html/Xml
- Information Architecture
- Agile Project Management
- Product Management
- Sdlc
- Windows 7
- Web Analytics
- Drupal
- Agile Methodologies
- User Interface Design
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