Lawrence Moore
Commercial Director @Oato
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WORK HISTORY
Commercial Director @Oato
Oato has grown from humble beginnings in North-West Lancashire to now supplying doorsteps and supermarkets all across the UK.We are committed to both reducing our environmental impact and to supporting traditional industry; from farmers, to bottle printers, to your local milk round!From our raw British oats through to the final fresh bottled oat milk, we are proud to make every step of the Oato journey happen in the UK from the farm to your local store or your doorstep.
EDUCATION
Lancaster University
BSc (Hons.), Psychology
SKILLS
ABOUT LAWRENCE MOORE
MEET LAWRENCE: A successful FMCG commercial leader; blue chip trained (Imperial Brands, Britvic, Red Bull) in commercial roles, I spent over a decade leading a highly successful Soft Drinks business, as Sales Director at Belvoir Fruit Farms, profitably building revenue from £3m to £20m+ without diluting shareholder equity.I delivered new products, re-branding & sustained revenue and profit growth in UK grocery, convenience, export markets, OOH, wholesale and independent sectors via effective customer strategy, building a committed, engaged & strategically aligned team and creating effective commercial / revenue management tools.I subsequently founded a Commercial Support Business - working successfully with Cotswold Fayre, Moran Logistics, Logobrand & other SME & start-up clients, delivering sales growth, training, process improvement & new business models.SPECIALISMS: Troubleshooting, team leadership, L&D, board, major account management, commercial/supply strategy formulation/execution, people management, commercial sales, marketing, negotiation, brand building & cross functional projects.
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