Lawrence Richmond
Sr Key Account Manager Strategic & Channel Relationships @Kaseya
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WORK HISTORY
Sr Key Account Manager Strategic & Channel Relationships @Kaseya
Miami, FL, US
As a Senior Key Account Manager at Kaseya, I own and grow strategic relationships across a portfolio of high-value enterprise clients and channel partners. I drive revenue through both direct and indirect sales motions—working closely with enterprise organizations, as well as managing a network of VARs, MSPs, and resellers to expand Kaseya’s footprint in competitive markets.My responsibilities include:Managing multimillion-dollar accounts with a focus on upsell, cross-sell, and retention across the full Kaseya product stack.Selling directly to CIOs, IT Directors, and decision-makers in mid-market and enterprise environments.Leading channel strategy execution: recruiting, enabling, and supporting VARs and resellers to drive indirect revenue.Acting as a strategic advisor to both customers and partners, aligning IT management solutions to key business outcomes.Negotiating complex contracts, navigating procurement cycles, and ensuring seamless onboarding and account growth.Collaborating with internal stakeholders (Product, Support, Marketing, and Customer Success) to ensure a frictionless client experience.Bottom line: I own the account, drive the growth, and deliver the value—whether it’s through the channel or direct to the client.
EDUCATION
Grand Rapids Community College
Associate's degree, Business, Management, Marketing, and Related Support Services
Grand Rapids Christian High School
Diploma, College Prep
SKILLS
ABOUT LAWRENCE RICHMOND
With extensive experience in sales and account management, I specialize in managing strategic relationships as a Senior Key Account Manager at Kaseya. My role focuses on driving revenue through direct and indirect sales while collaborating with enterprise clients and channel partners, including VARs, MSPs, and resellers, to expand our market presence. By leveraging expertise in channel partners, multi-channel marketing, and channel sales, I aim to enhance client value through upselling, cross-selling, and retention strategies. My work is dedicated to fostering strong partnerships, executing impactful channel strategies, and supporting Kaseya\'s mission to provide innovative IT management solutions to enterprise and mid-market clients.
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