Lawrence Norman
- Role
- Adjunct Professor Marketing to you at Clark University
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Adjunct Professor Marketing to you
Jan 2020 — Present · Worcester, MA, US
Marketing to You” is a new course for college students from a wide range of majors that strive to learn marketing skills that some of the hottest brands in the world covet. Upon successful completion of “Marketing to You”, students will understand the fundamentals that companies are looking for in new hires and how to best master the marketing skillsets to be highly sought after. By the end of the semester, students will: • Understand Marketing tactics and how they are used in organizations to achieve goals. • Understand the evolving marketing landscape and where marketing storytelling is headed. • How to create marketing plans with objectives, key messages, strategies and tactics. • How to successfully communicate with varied audiences. • Explore career paths and the diverse opportunities available in marketing.
Education
Clark University
BA, MBA, Marketing
1990 — 1995
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