Lawrence Ngo

About Lawrence Ngo

Design leader with 10+ years of experience across product design, UX strategy, and brand systems. Currently leading multidisciplinary teams at a Series B SaaS company, driving platform modernization and premium membership ecosystems. Known for blending systems thinking with creative clarity to launch scalable, high-impact solutions. Passionate about building collaborative, high-EQ teams that thrive on critique, care, and craft — elevating both product and people.

Experience

1. Director of Design

   Anyroad

   Sep 2024 — Present · San Francisco, CA, US

   Design leader responsible for product design, design strategy, and user experience across the experiential marketing and loyalty SaaS platform at AnyRoad.I lead multidisciplinary teams building software and membership ecosystems that help brands create deeper relationships with their customers through experiences, community, and loyalty programs. My scope spans the core AnyRoad platform, creative initiatives, and the Lifetime Loyalty division.The core platform powers experiential marketing and customer engagement programs for hundreds of brands globally, while the Lifetime Loyalty division focuses on designing and operating premium membership ecosystems for select partners in spirits, sports, and hospitality.• Design Organization Leadership: Lead a multidisciplinary team across product design, research, brand design, copywriting, and web development. Establish design processes and collaboration frameworks that support scalable product development.• Product & Platform Design: Partner with product and engineering leadership to evolve AnyRoad’s SaaS platform used by hundreds of brands globally to manage experiential marketing programs, customer data, and engagement initiatives.• Premium Membership Ecosystems: Directed the strategy and experience architecture behind 20+ membership programs, designing digital member platforms, release systems, event experiences, and integrated brand touchpoints.• Systems Thinking & Service Design: Architect end-to-end experience systems connecting software, commerce, events, and storytelling into unified loyalty ecosystems.• Cross-Functional Strategy: Collaborate with executive leadership, product, marketing, and operations to translate business strategy into experiences that drive engagement, retention, and recurring revenue.Through this work, I’ve helped brands move beyond traditional loyalty programs toward holistic membership ecosystems that combine technology, experiences, and community.

Education

• George Mason University

  Bachelor’s Degree, Neuroscience, Biomedical Sciences

  2013

• Louisiana State University

  Music Performance, Clarinet

  2009

• Mission College

  Certificate of Achievement, Multimedia

Skills

• UX Design
• Management
• Html
• Flute
• Css
• Photoshop
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Adobe Photoshop
• UI Design
• Indesign
• Web Design
• Research
• Sibelius
• Graphic Design
• Music Education
• Oboe
• Customer Service
• Teaching
• Microsoft Office
• Cognitive Neuroscience
• Training
• Dreamweaver
• Illustrator
• Clarinet
• Leadership