Lawrence Mak

About Lawrence Mak

I have 20 years of product marketing and brand experience in consumer tech, media partnerships and B2B SaaS at Meta/Facebook, Adobe, CNET.com and social marketing startups. I\'ve invested the last decade in building and leading high performing teams (senior individual contributors and people managers) with above average employee satisfaction scores. Experience building consumer products ranges from 0-1 innovation to mature products reaching billions of people globally. On the business side, I\'ve launched platforms and tools for media companies, public figures and Fortune 500 companies. I\'ve built subject matter expertise in the young adult / Gen Z category and oversaw creative and advertising campaigns with media budgets up to $20M aimed at engaging and converting them. I have deep experience navigating high-risk projects with real world impact on consumer data privacy, misinformation, internet safety, policy regulation and brand reputation. After spending 15 years launching social media and digital marketing products, I’m excited to extend my PMM experience to the intersection of tech and one (or more) of my passions: sustainable food tech, wine industry trends, auto innovation and equitable mental health. Outside of work, I can be found doing one or more of the following: cooking for a crowd, shredding the slopes, searching out the perfect whiskey sour, obsessing over renovation details, geeking out on the topic du jour, eating my way through an international city, being the butt of my partner\'s dad jokes.

Experience

1. Senior Director, Global Product Marketing

   Lyra Health

   Feb 2023 — Present · San Francisco, CA, US

   Own global strategic initiatives to drive product innovation and market differentiation and position Lyra as the leading workforce mental health benefit for employers, providing fast access to life changing mental health care in 200 countries around the world. Lead the B2B Product Marketing org, setting vision and long term strategy to deliver on business targets and drive category growth by articulating voice of the market, advocating for product innovation and market differentiation, commercializing new offerings and driving long term growth of Lyra’s solutions.

Education

• UCLA

  Bachelor of Arts (B.A.), Art History

Skills

• Corporate Blogging
• Salesforce.com
• Corporate Branding
• Product Marketing
• Social Media Marketing
• Integrated Marketing
• Email Marketing
• Bylined Articles
• Event Marketing
• Strategy
• Marketing
• Digital Marketing
• Digital Media
• Online Marketing
• Internal Communications
• Marketing Strategy
• Saas
• Direct Marketing
• Social Media
• Marketing Communications