Lawrence Morris

About Lawrence Morris

Driving top and bottom line business growth, I combine a range of business planning, brand positioning & strategy, multi-channel integrated communication, product development and commercialization, marketing research, and trade & category management experience gained from global FMCG companies and global consulting companies to drive brand and sales growth, successful new product innovation and increased profitability through the optimization of marketing, trade and category management activities.By translating insights into actionable solutions, I identify and maximize growth opportunities—from new products to new consumer targets—by championing and defining a consumer and shopper-oriented strategy and the corresponding elements of a brand’s marketing and trade mix.Examples of my leadership include: Developing and launching a new brand by leveraging classical marketing skill sets with limited support in an entrepreneurial environment. Generating significant incremental profit by championing and leading a rapid brand re-launch, product line renovation, and innovation funnel development. Partnering with a major FMCG client to identify growth opportunities for the client while also maximizing the value and ROI of the contracted brand analytics solutions.Whether launching a new functional food and beverage business, building the innovation pipeline for an iconic confectionary brand or providing superior consultative insights and service, I apply an action-oriented approach to deliver results in any industry, organization, and culture. My experience includes: IRI / Bayer: One a Day, Flintstones, Alka Seltzer, Miralax and Phillips brands Nielsen / Church & Dwight: Vitafusion, Trojan, First Response, Arm & Hammer and Orajel brands Unilever: Vaseline Intensive Care and Q-tip brands Mars: M&M’s and Starburst Kraft: Tazo, part of the former Kraft/Starbucks joint venture

Experience

1. Client Director

   Circana

   Jun 2022 — Present

Education

• Rutgers University–Newark

  MBA, Marketing

  1999 — 2001

• Drew University

  BA, History and Political Science

  1990 — 1994

Skills

• Fast-Moving Consumer Goods (Fmcg)
• Marketing Management
• Brand Management
• Cross-Functional Team Leadership
• Product Development
• Marketing Strategy
• Strategy
• Integrated Marketing
• Start-Ups
• Consumer Products
• Fmcg
• Strategic Planning
• Brand Architecture
• Leadership
• Team Leadership
• Food
• Market Research
• Management
• Brand Development
• Digital Marketing
• Marketing Research
• Product Innovation
• Business Planning
• Marketing Communications
• Shopper Marketing
• Customer Insight
• Advertising
• Innovation
• Consumer Insight
• Brand Managment
• Entrepreneurship
• Marketing