Lawrence Felice

WORK HISTORY

EDUCATION

SKILLS

ABOUT LAWRENCE FELICE

With 20+ years marketing experience across a multitude of industries, I have spent over eight years at Papa John’s International raising the profile of the brand. Rising through the ranks from Marketing Manager EMEA to my current role as Director, International Marketing EMEA, I am responsible for planning and implementing all brand focused marketing activities across international markets as well as planning and supporting marketing initiatives across EMEA region. I also acts as corporate marketing lead in new market openings in the EMEA region with 6 international new market openings to date. Recent marketing initiatives of note include Papa John’s Papa x Cheddar collaboration, the first food meets fashion collaboration of its kind; House of Papa, Papa John’s first global music event and experiential activity in the UK since the pandemic, and Jack, which brought new AR tricks at Halloween with the re-release of the successful Jack! campaign. I also have a key role leading the charge on the evolution of Papa John’s Plant Love campaign platform, which aims to show the importance of plant-based food while offering more choice of plant-based options across the system. Prior to joining Papa John’s I honed my craft in marketing roles at Plusfood UK, a member of the BRF group, one of the world’s largest global food companies; the Ingram Content Group, an American service provider to the book publishing industry; Foxconn, a multi-national design, manufacturing & logistics services provider for Computer, Communications and Consumer Electronics, as well as ASUS, where I began my career in marketing at the worldwide top-three consumer notebook vendor and maker of the world\'s best-selling, most award-winning, motherboards.