Lawrence Bressler

About Lawrence Bressler

Pharma | Biotech | Health and Wellness Markets l••••••••@alumni.duke.eduAs a global commercial leader with a background in law, business, and healthcare strategy, I bring a unique perspective to the pharmaceutical and biotech industries. My career has been marked by transformative achievements: launching first-in-class therapies, building high-performing commercial teams, and driving market access strategies across a wide range of therapeutic areas.Notable strengths and contributions:→Ultra-Rare Launch Preparation: Developed Global and US integrated launch plans for Disc Medicine, Chiesi Global Rare Disease, Rhythm and Shire rare disease assets in LSDs, Hematology, Dermatology, Cardiology, Endocrinology, Rare Genetic Disorders of Obesity, Hereditary Angioedema and Eosinophilic Esophagitis. →Commercial Organization Building: Experience mapping and building out the internal and external structure for new commercial organizations. Responsibilities at Disc, Chiesi, and Rhythm involved participation as a senior leader in the development of the commercial organization.→Market Share: Reversed stagnant sales and grew market share from ~26% to ~46% for Pediarix® (GlaxoSmithKline infant DTaP) vaccine. Filled void caused by market disruption through cross-functional effort across regulatory, medical, and commercial to ensure no infants were left unvaccinated.I thrive in dynamic environments that demand creative problem-solving, collaboration, and a patient-first approach. I excel at fostering cross-functional collaboration, developing future-forward organizations, and navigating complex regulatory and market landscapes. Whether building disease awareness campaigns, creating reimbursement strategies, or forging strategic partnerships, my work is grounded in the mission of advancing healthcare innovation and improving patient lives.Core Competencies that Drive Business Results:Strategic and Tactical Planning / Execution — Global Brand Leadership — Product Lifecycle Management — Market Research — Global and Domestic Product Launch — Message Development — Product Branding — Enterprise Management — Relationship Management — Strategic Partnerships and Alliances — Organizational Development — Performance Management — Cross-functional Team Development, Leadership and Mentoring — Rare Disease Marketing— Rare Disease Market Access—Business Development Assessment

Experience

1. VP of Marketing

   Disc Medicine

   Jan 2025 — Present · Boston, MA, US

   Responsible for developing and leading the implementation of global marketing strategies while preparing the company to commercialize bitopertin for the ultra-rare disease erythropoietic protoporphyria (EPP)• Delivered the comprehensive cross-functional launch plan, ensuring clarity and alignment for exceptional launch.• Created a comprehensive marketing plan based on customer insights aligned with the company\'s overall goals, including brand positioning, key messaging, and targeted audiences.• Led the development and launch of an integrated HCP and patient EPP disease state education campaign, including the launch of social media channels across Facebook, Instagram, and YouTube. Campaign resulted in nearly 5% of estimated EPP patients signing up for email CRM program.• Key member of senior commercial leadership team responsible for building out the structure and systems for the new commercial organization, including 3PL/SP, patient services, and commercial operations.• Built relationships with KOLs and developed strategies to further develop EPP market through identification and development of regional key opinion leaders.• Partnered with medical affairs and patient advocacy on patient educational initiatives.• Recruited, motivated, and developed team of highly skilled marketing professionals.• Provided commercial input on program teams for bitopertin and pipeline assets including Disc 0974 for anemia in myelofibrosis.

Education

• University of Michigan

  BA, Economics

• Duke University - The Fuqua School of Business

  MBA, Marketing, Health Sector Management

• Boston University School of Law

  JD, Law, Health Law

Skills

• Product Launch
• Brand Development
• Segmentation
• Product Branding
• Cardiology
• Market Analysis
• Competitive Analysis
• Cross-Functional Team Leadership
• Marketing Strategy
• Global Brand Leadership
• Product Lifecycle Management
• Global Marketing
• Organizational Development
• Sales Effectiveness
• Cross-Functional Team Development, Leadership and Mentoring
• Biotechnology
• Relationship Management
• Managed Care
• Clinical Development
• Oncology
• Launch Products
• Leadership
• Market Access
• Commercialization
• Marketing
• Hospital Sales
• Strategic Thinking
• Market Planning
• Integrated Marketing
• Growth Strategies
• Collaborative Leadership
• Infectious Diseases
• Management
• Market Research
• Global and Domestic Product Launch
• Enterprise Management
• Message Development
• Strategic and Tactical Planning / Execution
• Pharmaceutical Sales
• Performance Management