Lawrence Samson
Global Head of Wealth Data and Ai - One Wealth Programme @HSBC
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WORK HISTORY
Global Head of Wealth Data and Ai - One Wealth Programme @HSBC
Leading the Data & AI strategy for HSBC’s International Wealth business under the One Wealth Programme, spanning multi-cloud data platforms, AI-enabled advisory, RM productivity, and globally scalable, regulator-aligned Wealth journeys- Lead the global Data & AI strategy for International Wealth under HSBC’s One Wealth Programme, shaping the modernisation of RM productivity, advisory enablement, and AI-driven decisioning across 10+ markets- Own the target Wealth Data & AI architecture, including a multi-cloud Wealth Data Fabric, global customer and interaction mastering, and AI capabilities such as AI Prepare, AI Assist, AI Coach, and AI Protect, supporting RM Workbench, Microsoft Dynamics CRM, MyWorkspace, and digital channels- Partner with Wealth business leadership, CTO/CIO organisations, Data and AI Offices, and market teams to balance global standardisation with local regulatory and cultural requirements, enabling scalable, compliant Wealth journeys across geographies- Embed responsible and explainable AI, suitability controls, and sales validation into frontline and digital workflows, aligned with regulatory expectations across MAS, HKMA, DFSA, FCA, data residency, and cross-border advisory frameworks- Drive a strong focus on measurable business outcomes, including RM efficiency uplift, improved client engagement, and sustainable AUM, NNM, and NNIA growth across the International Wealth franchise.
EDUCATION
The Institute of Chartered Financial Analysts of India University
Master of Business Administration - MBA, Business Administration and Information technology
H R College of Commerce & Economics 123 Dinshaw Wachha Road Churchgate Mumbai 400 020
Bachelor's degree in Commerce and Economics from Mumbai University, Business Accounting and Economics
SKILLS
ABOUT LAWRENCE SAMSON
I bring over 29 years of international banking experience, leading transformation across data, analytics, business Intelligence, CRM, sales enablement, governance, and regulatory reporting in highly regulated, multi-market environments. My career spans leadership roles across India, Hong Kong, the UK, and global teams, delivering outcomes at scale across Retail, Wealth, and Private Banking.At HSBC, I currently serve as Global Head of Wealth Data & AI and Data & AI Lead for the One Wealth Programme, with a focus on International Wealth businesses across Premier and Private Bank segments. This role builds on my long-standing leadership in enterprise data, analytics, CRM, and governance, bringing these capabilities together to modernise Frontline RM productivity, advisory enablement, and AI-driven decisioning across more than 10 markets.I lead the end-to-end Wealth Data & AI strategy, including the design and delivery of a multi-cloud Wealth Data Fabric, global customer and interaction mastering, and AI capabilities such as AI Prepare, AI Assist, AI Coach, and AI Protect. This underpins RM Workbench, Microsoft Dynamics CRM, MyWorkspace, customer digital and mobile channels, and core Wealth platforms—enabling a consistent yet locally compliant Wealth experience across geographies.I bring a commercial and advisory mindset to data and AI transformation, with experience shaping C-suite proposals, investment cases, and value realisation frameworks. My focus is on translating data, analytics, and AI into measurable business outcomes—improving customer experience, frontline productivity, and revenue performance—while building scalable operating models and internal consulting capabilities.A core part of my remit is embedding responsible and explainable AI into frontline and digital journeys, ensuring suitability, conduct, and regulatory alignment across MAS, HKMA, DFSA, FCA, GDPR, and broader data sovereignty requirements. I work closely with Wealth leadership, CTO/CIO organisations, Data and AI Offices, Risk, Compliance, and market teams to balance global standardisation with local regulatory and cultural expectations.Previously, I have led global programmes across 20+ countries, overseeing multi-million-dollar investment portfolios and high-performing teams (100+ across the GCC). A consistent theme across my roles has been using data and AI to drive measurable business outcomes—improving RM effectiveness, strengthening customer engagement, and enabling sustainable growth in AUM, NNM, and NNIA across International Wealth
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