Lawrence Ploof
Area Sales Manager @Primary Residential Mortgage
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WORK HISTORY
Area Sales Manager @Primary Residential Mortgage
Lakeland, FL, US
Producing Area Sales Manager, Leading, Coaching and Inspiring at National Mortgage Sales Team. I am located in Lakeland, Florida with our Branch Offices in Seminole/Tampa
EDUCATION
Northern Vermont University
Bachelor's degree, Communication and Media Studies
SKILLS
ABOUT LAWRENCE PLOOF
A highly motivated business leader with an experienced and diverse background in Managing Sales, Mortgage Banking, Consumer Finance and managing Profit & Loss at the Regional and Branch level, a Manager of Managers. Specialties encompass all aspects of sales, sales management, financial analysis, program implementation and Business and Employee Development. I have a Consistent Record of Promotions and increased responsibilities throughout my professional career, having moved through three levels of management for a National Bank early in career. For the last 11 years I have done the same at the Carrington Capitol inc, building out branches and a territory in Mortgage lending that spans throughout the southeast, as an Area Vice President to my last position as Regional VP of the Retail Branch Network for Vylla Loan, River City Mortgage and Polaris Home Leader One/OnQ Financial. I and my Loan Origination Team migrated over to PRMI in May of 2024 to take on a larger role and territory and expand our team in southeast and throughout the country as Area Sales Manager for them. PRMI NMLS 3094. PRMI is an Equal Housing Lender. Some products and services may not be available in all states. Credit and collateral are subject to approval. Terms and conditions apply. Programs, rates, terms, and conditions are subject to change and are subject to borrower(s) qualification. This is not a commitment to lend. Florida Office of Financial Regulation MLD646. Indiana-Department of Financial Institutions Consumer Credit Division, First Lien License 11069 Secretary of State Securities Commission Second Lien License 103936. C.P.D. Reg. No-19•••81.Consumers wishing to file a complaint against a mortgage banker or a licensed mortgage banker residential mortgage loan originator should complete and send a complaint form to the Texas department of savings and mortgage lending, 2601 North Lamar, Suite 201, Austin, Texas 78705. Complaint forms and instructions may be obtained from the department’s website at A toll-free consumer hotline is available at The department maintains a recovery fund to make payments of certain actual out of pocket damages sustained by borrowers caused by acts of licensed mortgage banker residential mortgage loan originators. A written application for reimbursement from the recovery fund must be filed with and investigated by the department prior to the payment of a claim. For more information about the recovery fund, please consult the department’s website at
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