Larry Owens

About Larry Owens

Successfully helping startups & world-class companies bring products & services to market.

Experience

1. Marketing Manager (Promoted from Graphic Design Marketing Support)

   Berkshire Hathaway HomeServices

   Oct 2022 — Present · Lincoln, NE, US

   I was hired part-time (30 hrs/week) to support the marketing manager with graphic design, PPC campaigns, and SEO. Shortly after starting, I was promoted to Marketing Manager when the current marketing manager left the team.In this role, I led initiatives that strengthened brand identity, expanded digital advertising, and streamlined operations across multiple platforms. Highlights include:Completed a full brand refresh based on the existing logo.Built and optimized PPC campaigns across all major platforms.Set up social media templates and scheduling systems for the offshore team in the Philippines.Implemented Agency Analytics dashboards to connect all channels and deliver real-time,\"at a glance\" agency-level reporting for ROI and ROAS on every revenue channel the company was investing in. Including digital and offline campaigns.Planned and executed the company’s first trade show—designing the booth and managing all logistics for the Lincoln Home & Garden Show.Designed a proprietary onboarding app for realtors using Jotform and Google Sites, creating a company intranet integrated with Google Drive.Built dozens of CRM funnels and automated email campaigns with Brivity CRM, Mailchimp, and Zapier.Launched a company newsletter and blog to drive content marketing and SEO.

Education

• Collins College

  Associate of Arts - AA, Design and Visual Communications, General