Lawrence Haggerty

About Lawrence Haggerty

Welcome to United Dsn, we secure total brand authority for culturally relevant, like-minded clients. Icons. Game-changers. Disruptors. Visionary people who need objective, forward-thinking brand expertise to support sustainable growth.United has developed a three-tiered approach for developing 360° consumer experiences, with a proven track record of securing key commercial goals. We can work with you to implement one or all of our development and management programs from audit and evaluation through audience engagement.1 / Audit & EvaluationWe ask the tough questions: what do you really stand for, how should you behave, why are you even here?2 / Brand ArticulationUnited is hired by organizations who need to create or re-invent brands to deliver against landmark strategic and commercial objectives.3 / Audience EngagementWe build credibility and trust with your audiences through effective, ongoing design & design management.

Experience

1. Owner

   United Dsn

   Nov 2006 — Present · San Diego, CA, US

   We’re in the business of invention and reinvention. We have a unique and explosive design and delivery process for high-energy, culturally relevant brands. At United we don’t create ‘look and feel’. We unleash attitude. It gives you the creative difference and commercial edge you need to deliver against your toughest goals.We will make your true audience sit up and pay attention, we’ll help you navigate new territory - and when it’s needed, we’ll change what has gone before.Our approach? Simple, intuitive, action orientated. This is the power of United. It delivers adrenaline, energy, difference and Dollars.We will:• Make you prove to the world what you stand for• Build your brand to meet your most ambitious commercial goals• Bring your people, product and customers together precisely• Take you on the full journey.

Education

• Somerset College of Arts & Technology

  HND, packaging design

  1990 — 1993

• Harvard Business School Online

  Certificate, Entrepreneurship/Entrepreneurial Studies, Business, Management, Marketing, and Related Services

  2019 — 2019

• Southend College of Arts and Technology

  ND, Design and Visual Communications, General

  1990 — 1993

Skills

• Strategic Planning
• Brand Architecture
• Labels
• Photoshop
• Web Design
• Social Media
• Preparedness
• New Business Development
• Graphics
• Creative Strategy
• Advertising
• Knitting
• Experience Design
• Concept Development
• Private Label Development
• Packaging
• Marketing Strategy
• Visual Communication
• Posters
• Design Thinking
• Integrated Marketing
• Creative Direction
• Illustration
• Helicopters
• Brochures
• Design Management
• Corporate Identity
• Firearms
• Logo Design
• Creative Development
• Design Strategy
• Brand Development
• Corporate Branding
• International Branding
• Art Direction
• Hand to Hand Combat
• Typography
• Self Defense
• Graphic Design
• Branding & Identity