Lawrence Baraza

Digital Strategist @Metropol Corporation Limited

KE

Spearheaded the development and execution of a company magazine, defining content strategy and overseeing all aspects of production. • Leveraging the power of data to tell compelling stories through the \"Voice of Data\" magazine, transforming complex information into engaging narratives. • CoordinatING and conducting interviews for the \"Voice of Data\" magazine, ensuring high-quality content that resonated with the target audience.• Lead the development and execution of successful digital marketing campaigns, collaborating closely with cross-functional teams to achieve campaign objectives. • Create high-impact marketing collateral, including engaging social media posts, informative infographics, and compelling articles, to effectively communicate brand messages and drive audience engagement. • Content visibility and organic reach through strategic search engine optimization (SEO) techniques. • Leading and mentoring a team of 5 individuals, providing guidance and support in content creation, digital marketing strategies, and audience engagement. • Conducting in-depth interviews with prominent African CEOs and Managing Directors, gathering valuable insights and crafting compelling narratives for publication. • Optimized email marketing campaigns to maximize reach, engagement, and conversion rates.

Reuters

Digital Communication and Media/Multimedia

Kenya Methodist University

Communication and Journalism