Lawrence Allen

Digital Design Lead @Tesco

As a key member of Tesco\'s in-house Creative Studio, I lead a dynamic team of 14 integrated designers within the digital creative design department. We craft innovative and engaging digital experiences across a diverse range of platforms, including websites, email marketing, social media, in-store digital displays, Digital Out-of-Home (DOOH) advertising, and more. Our work spans multiple brands, including Tesco, Clubcard, Tesco Bank, Tesco Insurance, and F&F.My role encompasses overseeing a variety of projects, from delivering timely trade updates to executing full-scale brand campaigns, ensuring that each creative aligns with the strategic vision and enhances the customer journey across all digital touchpoints.