Lawrence Alexander

About Lawrence Alexander

Portfolio: an Art Director since 2004, I live my life in a creative mindset. Always creating. Always growing. Always evolving. I’ve won awards and learned from some of the best. Created a vast array of work for general advertising, promotional, direct mail, pharma and more while having a great time doing it. I choose to look at Art Direction as, well, art. I treat a web site, banner, flier, and brochure like a painting. The copy is just as an important shape as any photo or vector drawing. They are all elements on the canvas. The challenge is to make them all flow together. Art direction forces one to learn and study. To think more in terms of \"what if\". To ask,\"How can I say this in the shortest time and in the most ways?\". Art direction and painting work hand in hand. Being an art director, I continue to learn better ways to construct a story on canvas. Being a painter, I am pushed to explore opportunities to much the piece for the client. I am an ARTIST. Art Direction helps me be better at it.and pays the bills.As for pharma, I enjoy it. I\'ve been doing it since 2015 (since I\'ve been in NY). It\'s an extra challenge because of all the regulations and making room for the ISI. But more importantly, I am able to learn about what everyday people deal with as far as their health. My empathy has increased while learning about the ailments that these people face and the extra things that they have to go through just to get through a normal day. Knowing that I\'m helping create informational pieces that can help give these people some sort of relief has become an added benefit to my work.All of this was done while being a painter, a gamer, a capoeira fighter, sports fan, and makeshift cook amongst other things. I thank you for any precious time you spend on this profile. Also, feel free to visit my site and see how I fund these habits of mine.

Experience

1. Creative Consultant

   EVERSANA INTOUCH

   Jun 2025 — Present

   Create digital and print advertising pieces for for a variety of Takeda brands such as FRUZAQLA, ICLUSIG and ALUNBRIG.

Education

• East Texas A&M University

  Communication Design, Art Direction

  2000 — 2003

Skills

• Social Media Marketing
• Powerpoint
• Direct Marketing
• Point of Purchase
• Art Direction
• Photoshop
• Outdoor Advertising
• Digital Marketing
• Indesign
• Sketch
• Presentations
• Broadcast
• Creative Strategy
• New Business Development
• Logo Design
• Graphics
• Interactive Advertising
• Packaging
• Creative Direction
• Marketing
• Web Design
• Mac
• Direct Mail
• Layout
• Adobe Creative Suite
• Art
• Catalogs
• Advertising
• Graphic Design
• Image Manipulation
• Collateral
• Illustration
• Keynote
• Online Marketing
• Wireframes
• Adobe Illustrator
• Illustrator
• Painting and Illustration
• Quarkxpress
• Brand Development