Lawren Weiner

About Lawren Weiner

I majored in Public Relations and Journalism then went on to receive my Master\'s Degree in Strategic Communication at Seton Hall University. I worked at Alex and Ani on the Digital Strategy Team for five and a half years. I am currently an Associate Brand Manager on the Transformers team at Hasbro.I balance my day job with personal creative work, which has grown to become a passion for campaign building. My experience has allowed me to work on a variety of cool projects. From executing brand campaigns, paid digital marketing efforts, video production collaborations, and sponsorships management.My creative approach—no matter the medium—is to find the beauty in the product or environment and make it relatable to consumers. I am a firm believer in staying in the know, and being relevant in the industry. For me, the ability to connect with an audience is key. Finding a way for companies to be authentic while upholding the integrity of the brand through the execution of campaigns and imagery always comes first.

Experience

1. Manager, Global Brand Development & Marketing

   Hasbro

   Jun 2025 — Present

Education

• Seton Hall University

  Masters, Strategic Communication

  2009 — 2011

• Seton Hall University

  Bachelors, Public Relations

  2005 — 2009

Skills

• Writing
• Editing
• Digital Photography
• Time Management
• Leadership
• Management
• Paid Content
• Customer Service
• Creative Pitching
• Communication
• Press Releases
• Digital Media
• Social Media
• Advertising
• Public Relations
• Digital Marketing
• Branding
• Microsoft Office
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Event Planning
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Microsoft Excel
• Marketing
• Strategic Communications
• Paid Campaigns
• Twitter
• Content Management
• Facebook Marketing
• Social Media Communications
• Content Marketing