Lawerence Kelly

About Lawerence Kelly

I’m a Product Marketing Manager with 10+ years of experience owning positioning, go-to-market strategy, and sales enablement for complex B2B SaaS products across HR tech, fintech, security-adjacent, and platform-driven businesses.I specialize in turning technical complexity into clear, outcome-driven value. That includes APIs, integrations, partner ecosystems, compliance-heavy workflows, and multi-product platforms that require strong narrative discipline to sell, scale, and differentiate. My work spans product launches, messaging frameworks, competitive intelligence, and sales readiness programs designed to drive adoption, pipeline, and measurable revenue impact.In my current role, I lead product marketing across marketplace, compliance, cybersecurity, and partner-led solutions. I’ve owned multiple high-impact launches, built repeatable enablement motions, and partnered closely with Product, Sales, Growth, and Customer Success to ensure launches don’t just ship, but land and scale in-market. My initiatives have directly influenced eight-figure revenue outcomes and supported growing partner ecosystems.My strengths include product positioning and messaging, ICP and persona development, voice-of-customer research, sales enablement, and cross-functional execution in fast-moving, high-ambiguity environments. I’m deeply customer-centric, data-informed, and relentlessly focused on clarity, especially when the buying process is nuanced and the product is sophisticated.I enjoy collaborating with teams building thoughtful, differentiated products and am always open to conversations about product marketing, go-to-market strategy, and scaling growth the right way.

Experience

1. Product Marketing Manager

   isolved

   Feb 2024 — Present

   Own product marketing for marketplace, compliance, cybersecurity, and partner-led solutions within isolved’s HCM platform, supporting multiple revenue-generating product linesLead positioning, messaging, and go-to-market strategy for high-impact launches across regulated, compliance-heavy, and security-adjacent offeringsDrove multi-million-dollar revenue impact, including $11.15M in net-new sales influenced by product marketing initiativesPlayed a key role in scaling isolved’s partner ecosystem, to $66.93M in partner marketplace revenue through strategic launches and enablementPartner closely with Product, Sales, Customer Success, Growth, and Partnerships to ensure launch readiness, sales alignment, and sustained adoptionBuild and scale messaging frameworks, sales decks, FAQs, competitive briefs, and training materials actively used by revenue teams in live dealsLead strategic partner launches aligned to long-term ecosystem growth, ensuring partners can clearly position and sell isolved solutionsTranslate complex technical, compliance, and regulatory workflows into clear, outcome-driven value for executive, HR, and operational buyers

Education

• Kent State University

  Bachelor of Business Administration (BBA), Marketing

  2011 — 2013

Skills

• Advertising
• Microsoft Office
• Sales
• Social Networking
• Microsoft Word
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Html
• Adobe Illustrator
• Blogging
• Photoshop
• Salesforce.com Administration
• Graphic Design
• Marketing
• Google Adwords
• Photography
• Adobe After Effects
• C++
• Customer Service
• Social Media
• Retail
• Time Management
• Mac Os
• Teamwork
• Ios
• Facebook