Lawerence Synett
First Generation Digital Comms Professional | Change Maker | Stop Already
- Role
- Social Media Manager at Johns Hopkins University Advanced Academic Programs
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Lawerence Synett
I thrive at the intersection of strategy, storytelling, and impact. From breaking…
Experience
Social Media Manager
Johns Hopkins University Advanced Academic Programs
Apr 2024 — Present · Washington, DC, US
Developed a long-term strategy for communicating through targeted social channels.Utilize data effectively when formulating digital content strategies across all online platforms.Establish metrics and also utilize social media analytics to monitor the effectiveness of the social strategy and media channels.Monitor trends in social media tools, applications, channels, design and strategy.Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.Measure the results of content marketing activity to inform future campaigns.Developed and maintain a posting calendar that aligns with the Institution\'s deadlines to achieve marketing objectives.Create, curate, and manage all published content (images, video, written, and audio/podcast).Align content to support a mix of prospective students, current students, and alumni.Maintain an engaging and consistent voice that aligns well with the University brand.Design, create and manage promotions and social ad campaigns that integrate with AAP’s overall marketing campaign plan and channels.Implemented SEO and accessibility best practices.Monitor, listen, and respond to users in a “social” way while cultivating leads and continued enrollments.Maintain an engaging and consistent voice that aligns well with the University brand.
Education
Elmhurst University
BA, Journalism and Creative Writing
2001 — 2004
Siena Heights University
BA, English
2000 — 2001
Skills
- Newspaper Design
- Publishing
- Pagination
- Web Content
- Producing
- Investigative Reporting
- Proofreading
- Media Relations
- Newspaper
- Content Strategy
- Videography
- Content Management
- Video Editing
- Headline Writing
- Content Development
- News Writing
- Final Cut Pro
- Ap Style
- Press Releases
- Digital Media
- Photojournalism
- Copywriting
- Journalism
- Indesign
- Online Journalism
- Blogging
- Incopy
- Audacity
- Editorial
- Video
- Publications
- Feature Articles
- Wordpress
- Breaking News
- Photography
- New Media
- Quarkxpress
- Political Reporting
- Freelance Writing
- Storytelling
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