Lavinia Ford

Email and Sms Manager @maurices

Kansas City, MO, US

EMAILS

[email protected]

MOBILE NUMBERS

+18•••••••43

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WORK HISTORY

Feb 2022 — Present

Email and Sms Manager @maurices

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Drive acquisition, retention, and loyalty through working cross-functionally with brand marketing, merchandising, analytics, eCommerce, digital marketing, and CRM to develop campaigns that are optimized based on insights and innovation. Leads a team of five to execute 12-15 email and 4-5 SMS campaigns on a weekly basis. Responsibilities • Serve as product manager for email and SMS working closely with partners on the product roadmap • Develop the overall strategy as it relates to…

EDUCATION

2000 — 2004

Avila University

Bachelor of Science, Business Administration

SKILLS

E-CommerceSocial Media MarketingHtml EmailsMarketing Communications PlanningMarketing CopyAdvertisingExacttargetMarketingProposal WritingMarketing CommunicationsOnline MarketingSalesforce.comCopywritingCatalog MarketingMicrosoft OfficeEvent ManagementB2bBudgetsManagementEmail MarketingProject ManagementExpressionengineSales OperationsMulti-Channel MarketingAdobe Creative SuiteTrade ShowsCorporate BrandingConstant ContactB2b MarketingCatalog DevelopmentCatalog ManagementNewslettersDigital MarketingOnline Marketing AnalysisSocial MediaMarketing StrategyPromotionsLiteratureMagentoBudgeting

ABOUT LAVINIA FORD

I am passionate about developing the right messaging, for the right customer, at the…

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