Lavinia Capresi
Senior Marketing Director Emea @Hasbro
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WORK HISTORY
Senior Marketing Director Emea @Hasbro
Milan, IT
I lead the EMEA category vision and business strategy for the Fashion & Preschool portfolio, overseeing iconic global franchises across a complex, multi-market ecosystem.I drive the brand and category commercial performance, with ownership across revenue drivers, margin performance and marketing investment recommendations, working in close alignment with global and regional leadership.I shape regional brand, franchise and product strategies in partnership with global teams, translating global vision into regionally relevant portfolios and integrated annual marketing and communication plans.I define and drive go-to-market strategies across EMEA, overseeing omnichannel execution across media, retail, trade marketing, PR, events, partnerships and entertainment-led initiatives, with a strong focus on performance tracking and KPIs.I lead and develop an international marketing team, responsible for brand commercialization and marketing planning across EMEA markets, fostering strong cross-functional collaboration with Sales, Finance, Operations and Licensing.I work closely with retail customers and internal stakeholders to shape brand retail strategies, optimize inventory and goods commitment, and recommend actions that drive sales growth while protecting profitability.[ Key franchises include Peppa Pig, Furby, My Little Pony, Mr. Potato Head, K-Pop Demon Hunters, Harry Potter and other global toys & entertainment brands.]
EDUCATION
UCL School of Management
Executive Education Program, Redefining Retail
IULM University
Bachelor Degree, Interpretation and Communication
IULM University
Master Degree, Brand Strategy and Communication
SKILLS
ABOUT LAVINIA CAPRESI
Today, one of the biggest risks for global consumer brands is losing cultural relevance while chasing short-term performance. Balancing brand building and performance marketing, long-term equity and immediate impact, has never been harder and yet, it’s exactly where sustainable growth happens.Over the past 15+ years, I’ve led international brand and category strategies across entertainment, toys and licensing, working at the intersection of global vision and regional execution. My experience spans new brand launches, evergreen franchise evolution and large-scale go-to-market transformations across EMEA and Asia.In my roles, I combine P&L responsibility, consumer insights and creative leadership to define clear brand positioning, prioritize investments and translate strategy into integrated execution models across media, content, retail and partnerships, with measurable outcomes.I’ve built and led international teams, aligned complex stakeholder ecosystems and supported organizations through periods of growth, disruption and transformation, with focus on clarity, efficiency and impact.In a world where attention is fragmented, platforms evolve faster than organizations, and budgets demand sharper prioritization, true competitive advantage lies in strategic clarity: knowing why a brand deserves to exist, for whom, and how it should show up consistently across every touchpoint.Always open to networking and exchange perspectives with those who share the same ambition: bringing brand strategy to the heart of business transformation. Let’s connect!
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