Lavinia Weir

Digital Strategist @Mindshare

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2014 — Present

Digital Strategist @Mindshare

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My role is to pull together robust insights to identify a client\'s problem or opportunity. These insights are used to set direction and drive strategy. I work on setting the roadmap, the KPIs and ongoing optimisation to ensure delivery and success.Accounts worked on: Chanel, First Direct, Tommy\'s, Kimberly Clark, Amex

EDUCATION

1998 — 2002

University of Surrey

Bachelor of Science (BSc), Applied Psychology and Sociology

SKILLS

Digital MarketingLuxury Brand MarketingOnline MarketingMedia PlanningBusiness StrategySocial MediaOnline AdvertisingSocial Media MarketingAdvertisingIntegrated MarketingPresentation Skills

ABOUT LAVINIA WEIR

A data-literate strategist with hands-on experience across the digital ecosystem. A passion for interrogating market, consumer and customer data to present strategy that results in brand equity and customer acquisition.

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Lavinia Weir — Digital Strategist at Mindshare in London, GB | Unifers