Lavinia Colombo
Brand Partnerships Manager @TikTok
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WORK HISTORY
Brand Partnerships Manager @TikTok
Milano, IT
Identified and developed new business opportunities with key accounts and agencies, strengthening their partnership with TikTok.• Led and expanded global client relationships by driving product adoption, delivering scalable solutions, and maximizing value for partners.• Positioned TikTok strategically within the advertising ecosystem, enhancing brand visibility and platform relevance in the market.• Collaborated cross-functionally (Product, Marketing, Sales Ops, Measurement, etc.) to improve processes, elevate product offerings,and reinforce client satisfaction.• Drove innovation in the advertising sector by developing case studies leveraging advanced measurement solutions to demonstrateplatform effectiveness.
EDUCATION
Università Bocconi
Master of Science - MS, Marketing Management
Università Bocconi
Bachelor of Science - BS, Economics and Management for Art, Culture and Communication
Liceo Scientifico F.Severi
High School Diploma, Scientific Studies (P.N.I. Math, Physics and IT)
SKILLS
ABOUT LAVINIA COLOMBO
During the university years at the Bocconi University in Milan I decided to deepen the issues related to the marketing field. For this reason, after the Bachelor of Science in Economics and Management for Art, Culture and Communication, I decided to take my Master of Science in Marketing Management. I was able to develop and refine my skills and knowledge through the internship experience at the multinational corporation EF Education First in Milan, in the role of Marketing Assistant, and through the positions of Media Planner, Advertising Marketing Specialist, Project Manager and Digital Sales & Account Director at the multinational corporation Hearst Magazines Italia.Now I am Brand Partnerships Manager at Tik Tok Italia handling Key Accounts.
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