Lavinia Albanesi

Brand Director @Procter & Gamble

Implementing agreed strategies in order to maximize long term sales and profitability in specific customers\\\\n•Developing and lead the execution of the local marketing plans (ATL & BTL) for specific customers\\\\n• Monitoring of the in market performances (e.g. Volume MS, Value MS, distribution, volume on deal, cut price, average n° of sku’s) in specific customers\\\\n• Managing the marketing budget, do sales forecasting\\\\n• Establish channel strategies along with execute associated plans\\\\n• Prepare trade promotion plans with main customers\\\\n• Prepare trade promotional plan in designated channels with crucial customers\\\\n• Implementing sales plans together with sales and trade marketing (pricing strategy, visibility plans, etc)\\\\n• Sustainability Coordinator for P&G Italy\\\\n\\\\n