Lavin Dcunha

About Lavin Dcunha

Brand marketing leader with 19 years of experience driving brand growth, integrated communications, and digital-first consumer acquisition across consumer brands such as Tata Digital, Shaadi.com, and Hindustan Times. Demonstrated capability in building brands from inception, driving sustained growth for mature brands, business impact and full stack marketing. Expertise in insight-driven brand positioning and large scale multimedia campaigns. Adept at leading high performing teams and agency ecosystems to shape long-term brand vision and accelerate platform growth.Brand Strategy & Positioning | Brand Identity & Architecture | Integrated Campaign Leadership (ATL/BTL/Digital)| GoTo-Market Strategy | Brand Health Measurement | Campaign Analytics | Consumer Insights | Social & InfluencerMarketing | Cross-Functional Leadership | Team Management | Budget Management

Experience

1. Senior Director - Brand Marketing

   Tata Digital

   Dec 2020 — Present · Mumbai, IN

   Led brand building for Tata Neu from inception, delivering sustained growth in brand metrics (2X growth in awareness by H1 2025) and 40 million cumulative installs. Shaped a future-ready brand architecture that enabled expansion into new business verticals through structured sub-brands, ensuring consistency and strategic flexibility across the ecosystem• Led Tata Neu’s brand positioning refresh, improving consideration by 19%. Project orchestrated with Quantum Research including audience cohorts via analytics, hypothesis development, qualitative immersion, leadership workshops, and iterative concept recycling—culminating in the new positioning: “More for you every time you Neu”• Directed four high-impact IPL campaigns with evolving mandates, delivering significant lifts in organic installs and traffic• Crafted the brand architecture, nomenclature, and positioning for Tata Neu’s Financial Services vertical, leading to the creation of ‘NeuMoney’. Developed a distinctive positioning driving a 5 pp increase in consideration• Scaled top and mid-funnel outcomes for new offerings (credit cards, insurance, loans) through targeted digital audience strategies

Education

• Jamnalal Bajaj Institute of Management Studies (JBIMS)

  MMS, Marketing/Marketing Management, General

  2007 — 2009

• K.J.Somaiya College of Engineering

  BE (Electronics

  2000 — 2004

Skills

• Powerpoint
• Key Account Management
• Customer Relations
• Client Servicing
• Pre-Sales
• Brand Solutions
• Direct Sales