Lavilla Capener
Entrepreneurial and Socially-Conscious Tech Marketer
- Role
- Director of Marketing and Sales Enablement at Scale To Win
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lavilla Capener
Powerhouse marketer with expertise in digital, content, analytics, and marketing operations. Experience driving growth in B2C and B2B environments, from small start-ups to enterprise-level organizations. 14 years of experience in strategic planning and execution in a variety of marketing functions, including-Digital: advertising, organic social media, email, website, SEO/SEM, marketing automation technology-Content: ad and landing page copy, short-and-long form news stories, press releases, web copy, sales collateral, events-Analytics: KPI development, data modeling, actionable insights-Operations: in-house marketing program development, process formation and documentation, process improvement identification and implementation Proven track record of planning and executing integrated marketing campaigns across multiple tactics, including digital advertising, content marketing, email, traditional media, social media, tradeshows, and sales enablement. Conqueror of deadlines with multiple priorities and roadblocks. Known as a skilled communicator, writer, and public speaker. Passionate about social impact, equity, vulnerability, and compassion in business.
Experience
Director of Marketing and Sales Enablement
Jan 2026 — Present
Education
Washington University in St. Louis
Master of Business Administration - MBA
2017 — 2019
University of Wisconsin-Madison
Bachelor of Arts, Journalism and Mass Communication; Political Science
2006 — 2010
Skills
- Public Relations
- Media Relations
- Social Media Advertising
- Strategic Communications
- Storytelling
- Blogging
- Research
- Fundraising
- Sitecore
- Interviews
- Integrated Marketing
- New Media
- Web Content
- Technical Writing
- SEO
- Social Media Consulting
- News Writing
- Editorial
- Content Marketing
- Project Management
- Social Media Measurement
- Social Media Marketing
- Entrepreneurship
- Copywriting
- Journalism
- Public Speaking
- Creative Entrepreneurship
- Editing
- Leadership
- Ap Style
- Event Planning
- Political Organization
- Interviewing
- Social Media
- Social Entrepreneurship
- Writing
- Copy Editing
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