Lavika Jain

About Lavika Jain

Results-driven Lead Generation Associate at ResoluteAI, specializing in identifying…

Experience

1. Digital Marketing Specialist

   Cureeya

   Dec 2024 — Present · Noida, IN

   The specific roles and responsibilities include: 1. Oversight of Interns Assist in the selection process of marketing interns and provide them with necessary training to ensure they are well-equipped to contribute effectively. Delegate appropriate tasks to interns, monitor their progress, and provide guidance to ensure timely and quality completion of assignments. Assess intern performance through regular evaluations, offering constructive feedback and identifying areas for improvement. Lead Generation Create and implement effective lead generation strategies to attract potential clients and expand the customer base. Oversee the execution of lead generation campaigns across various digital channels, ensuring alignment with overall marketing objectives. Analyze campaign performance data to identify trends, measure success, & optimize future lead gen. efforts. Digital Marketing Develop comprehensive digital marketing strategies to promote the products or services effectively. Implement and manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility and drive traffic. Oversee the creation and distribution of engaging content across digital platforms, ensuring consistency with brand messaging. Social Media Management Manage the presence on various social media platforms, including content scheduling and audience engagement. Interact with followers, respond to comments and messages, and foster a sense of community around the brand. Monitor social media metrics to assess the effectiveness of strategies and make data-driven adjustments as needed. Website Oversight Ensure that website content is up-to-date, relevant, and engaging for visitors. Collaborate with web dev. to enhance site usability, navigation, and overall user experience. Regularly review site analytics to identify areas for improvement & implement necessary changes.

Education

• Devi Ahilya Vishwavidyalaya

  BCA, Computer Science

  2013 — 2016

• Medicaps university

  Master of Computer Applications - MCA, Computer Science

  2016 — 2018