Lavella Bishop
Sr. Manager, CRM & Retention Marketing at Patagonia
- Role
- Sr Manager, Crm & Retention Marketing at Patagonia
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Lavella Bishop
Strategic, data-driven CRM and retention marketing leader with 12+ years of experience driving customer engagement, personalization, and lifecycle optimization across consumer and healthcare industries. Proven ability to scale teams, modernize martech stacks, and deliver measurable revenue, conversion, and retention impact.
Experience
Sr Manager, Crm & Retention Marketing
Jul 2025 — Present
Lead a team of four, including a Lifecycle Marketing Manager and Retention Campaigns Manager. Oversee CRM and retention strategy, execution, and performance to drive customer engagement and long-term value.
Education
West Virginia University
Master of Science (M.S.), Integrated Marketing Communicaitions
2015 — 2016
Western Kentucky University
Bachelor of Arts (B.A.), Major: Advertising, Minor: Graphic Design
2010 — 2013
Skills
- Posters
- Mac
- Communication Pl
- Indesign
- Social Media
- Graphic Design
- Branding & Identity
- Brochures
- Dreamweaver
- Illustrator
- Graphics
- Final Cut Pro
- Adobe Photoshop
- Newsletters
- Editing
- Adobe Creative Suite
- Layout
- Logo Design
- Photoshop
- Marketing Strategy
- Multimedia
- Illustration
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