Guillaume Lavedrine
Methodology and Innovation Executive Director @Circana
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WORK HISTORY
Methodology and Innovation Executive Director @Circana
Edinburgh, GB
Lead the development and governance of advanced research methodologies to ensure data accuracy, consistency, and credibility across key APAC markets (China, Korea, Japan, Australia). Work in a highly multicultural environment, collaborating with regional teams and global stakeholders to deliver impactful insights.Methodological leadership- Oversee the design, development, and maintenance of consumer and alternative data methodologies to accurately represent industry size and trends - Drive innovation through the integration of non-traditional data sources (e.g, web scraping, credit card transactions) into new research solutions and productsClient-centric and insight-driven approach- Ensure methodological solutions align with client needs while continuously developing creative, insight-led enhancements - Make value-added contributions to the refinement of research frameworks and internal processesCross-functional collaboration and problem solving- Actively contribute to the optimization of statistical approaches and resolution of data issues in partnership with Research Science Services, Client Development, Retail Business Group, Panel, and Operations teams - Foster strong, collaborative relationships across disciplines and culturesStakeholder communication and influence- Confidently engage with internal and external stakeholders at all levels, translating complex methodologies into clear, actionable insights - Deliver compelling presentations and training sessions on data quality, research design, and methodologyTechnical expertise- Highly proficient in SQL, SAS, R, and Python, with extensive experience applying these tools to large-scale data environments and analytical problem solving
EDUCATION
Université de Pau et des Pays de l'Adour
Licence MASS, Mathematics, Statistics, Economics
Universidad de Zaragoza
Diploma en Estadistica, Statistics
Institut de Science Financière et d'Assurances (I.S.F.A)
Master SAFIR DRM, Mathematics, Statistics, Economics, Risk management
SKILLS
ABOUT GUILLAUME LAVEDRINE
As a Data Scientist at Circana, I lead efforts to ensure the quality, robustness, and continuous improvement of research methodologies across APAC markets (China, Australia, Japan, South Korea), while also supporting strategic initiatives in Europe.I thrive in multicultural, collaborative environments where I can share knowledge, exchange ideas, and work closely with colleagues from diverse backgrounds. My passion lies in bridging advanced statistical techniques with impactful business insights and combining strong analytical foundations with effective communication and data storytelling.With a background as a Statistical Consultant, I bring extensive experience in clinical, industrial, and pharmaceutical data analysis, covering- Data management and end-to-end statistical workflow design - Development of statistical methodologies (SAPs, experimental design, modelling, etc.)- Advanced analytics (data mining, modeling, hypothesis testing)- Technical documentation (protocols, SAPs, reports)- Project and stakeholder management, both onsite and remotely - Team leadership and collaboration with clients or subcontractorsTechnical proficiency: SQL, SAS, R, Python, JMP, SPSS, SIMCA, VBA, Microsoft Office
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