Lavanya Rangarajan
Product Marketer & Integrated marketing Professional with expertise across Brand Marketing - Copywriting - Creative Strategy - Content Marketing
- Role
- Integrated Marketing at Freshworks
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Lavanya Rangarajan
As a content marketer and integrated marketing professional, I thrive on driving…
Experience
Integrated Marketing
Mar 2024 — Present
Marketing Campaign Lead | EX & CX Focus*- Led market research initiatives with international agencies, generating insights that informed multi-channel marketing campaigns for EX and CX business units, driving impactful outcomes across customer and employee touchpoints- Developed and ideated campaign themes, collaborating with 12+ teams to design, implement, and optimize marketing strategies that aligned with business goals and KPIs- Planned and executed paid and organic campaigns across LinkedIn, Meta, and Content Syndication, achieving *$250K+ in pipeline revenue* through a targeted competition displacement campaign for Freshdesk Omni- Produced creative briefs for ad assets (banners, landing pages, emails, videos, etc.) to ensure consistency and engagement across campaign touchpoints- Facilitated weekly global team meetings with 15+ members, ensuring alignment and driving marketing funnel performance, tracking key metrics and progress toward campaign goals- Strategized and executed compete campaigns for EX (Freshservice) which resulted in #1 ranking in organic search for campaign landing page and managed email marketing for webinars which resulted in 100+ registrations with organic marketing efforts and email promotions.
Education
IHS, Erasmus University Rotterdam
Student Exchange
Anna University
M.Sc Electronic Media
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communications
2022 — 2023
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